Product Photography

PRODUCT PHOTOGRAPHY

If a picture is worth a thousand words, imagine how much more it’s worth when converted to deep pockets.

Product photography is a branch of commercial photography which is about accurately but attractively representing a product.

We live in a visual world. When customers land on your store page, their attention gravitates to your images first and, if they like what they see, they keep on browsing and, hopefully, make a purchase. That is why product photography is essential to the success of any ecommerce operation.

Images are a key element of that voice and personality.

E-commerce is clearly more dependent on photography than any other kind of sales channel. Consumers cannot simply walk into a store, pick up, sit on, sit in or even taste the product they are interested in, before making the purchase. An e-commerce website needs to convey all the same information through a variety of narrower mediums, primarily photographs, words and video.

The reason photography is so important is primarily because people are generally not very good at describing things they see. ... Quality product photography should be able to replace the customers five senses. Every retailer should aim to showcase their products to their fullest to potential customers

So product photography is important! But what type of photos should you invest in?

People emotionally react to visual cues. According to the somatic marker hypothesis, when a consumer sees a photo of a product they want to buy, they don’t process every single bit of information on which they base their purchase decision.

360-degree images are relatively new in the world of product photography but are important to know about. These are images that are shot from all sides that you’re able to physically spin with your mouse so you can see products at different angles. There are reports that images like these increase conversions significantly - but they’re not industry standard yet and are not always easy to implement.

GIFs or videos are great ways to show a product in action. If a product has a specific purpose, that might not be immediately clear, a GIF or a video can help quickly clarify to a shopper what a product’s for.

A strong clean photographic style creates a statement that is bigger than just one product. invest in good photography as a key component to your e-commerce project.

Consider finding and investing in the work of a trusted photographer, with whom you can clearly outline your vision for the store. Good photography brings life to all corners of your ecommerce efforts and makes customers want to come back.

Looking for cost effective and great product photography ?

Then ZoomMantra Productions is the right place to ensure that your products not only look good but also sell well. So get product photography done from best professionals in the business. ZoomMantra also has , a fully equiped studio with all the high end cameras. ZoomMantra also has,